SJ PERFORMANCE ADVISORY GROUP
Experienced Leaders. Broader Perspectives. Better Decisions
Your strategic thinking partners for the decisions that matter most.
15-minute Strategic Fit Discussion
Experience That Translates into Outcomes and Impact
A proven track record of helping organizations unlock untapped value and achieve measurable results.
$40M+
Documented
business impact
$18M+
Pricing
Transformation
$53.5M+
Client acquisition
outcomes
70X
ROI from
Strategic pricing
18X
ROI from sales
training & coaching
12X
ROI from customer
insight & product
roadmap work
The strategic challenges we help solve
When the stakes are high, perspective matters.
CEOs and business leaders rarely lack ideas.
The challenge is identifying the opportunities with the greatest potential,
making difficult trade-offs, aligning people, and turning decisions into results and impact.
Growth & Strategy
Where should we place our next strategic investments?
Pricing & Value
Are we capturing the value we create?
Products & Markets
Where should we invest to win with customers?
Leadership & Execution
How do we align people around the outcomes that matter?
AI & Innovation
Where can emerging technologies create meaningful advantage?
Executive Performance
How do we lead with greater clarity, confidence, and conviction?
What makes the advisory relationship different
More than advice. A partner in the decision.
We combine decades of operating experience with structured thinking and a collaborative approach. We challenge assumptions,
bring complementary perspectives, and work alongside leadership teams to co-create measurable outcomes.
Challenge Assumptions
Surface perspectives that are difficult to see from inside the organization.
Create strategic clarity
Prioritize activities that create meaningful and impactful outcomes
Build alignment
Connect leadership, teams, priorities, and execution.
Turn insights into results
Translate strategy into practical decisions, accountability, and results.
Meet Your Advisory Group
Five complementary perspectives. One commitment to helping leaders make better decisions and achieve meaningful results.
Product, Pricing & Value-Creation Strategist
Founder of SJ Performance, with more than 25 years of experience in analytical instruments and technology markets. Helps leaders identify market opportunities, develop differentiated products, and capture more value through strategic pricing.
Strategic Pricing · Market Intelligence · Product Strategy
Strategic Pricing ∙ Market Intelligence ∙ Product Strategy
Executive Leadership & Organizational Alignment
Leadership author and executive coach helping leaders strengthen vision, align organizations, and translate purpose into effective execution.
Executive Visioning ∙ Organizational Alignment ∙ Leadership Excellence
Commercial Strategy & Execution
Experienced global executive who brings structured strategic planning and commercial leadership to organizations seeking sustainable growth and stronger go-to-market performance.
Strategic Planning ∙ Go-to-Market ∙ Pipeline Management
Executive Performance & Mindset Strategist
Drawing on experience as an elite coach and gold medalist athlete, François helps executives strengthen mental performance, resilience, and the consistency of their actions.
Mindset Mastery ∙ State Management ∙ Leadership Performance
AI Innovation & Strategic Foresight
Innovation strategist and futurist helping organizations anticipate change, identify meaningful AI opportunities, and implement technology aligned with business needs.
Strategic Foresight ∙ AI Implementation ∙ Software Innovation
One Partner. Multiple Ways to Engage.
We tailor the advisory relationship to your specific needs, whether you need a focused engagement or a broader team.
Strategic Advisory
Ongoing outside perspective for important decisions.
Fractional Leadership
Experienced leadership capacity when you need it most.
Outcome-Driven Engagements
Focused initiatives with clearly defined business outcomes.
Power Up™
Programs
Targeted learning and coaching to build strategic capacity.
Emergency Response Coaching
Rapid executive thinking support during critical moments.
Traditional Consulting
Consultants analyze
Recommendations delivered
Project-centric
Engagement ends
SJ Performance Advisory Group
Partners think with you
Solutions co-created
Outcome-centric
Relationship grows with your business.
"Senior advisors with
real operating experience."
What Leaders Say about Working with us.
"I have had the pleasure of working closely with Stephane for two years, I can confidently attest to his unwavering dedication to delivering insightful and data-driven solutions."
Jonathan Frattaroli
Chairman and CEO,
RedWave Technology
Stéphane came in to help our business get a grasp of our pricing situation. Stéphane was able to guide us from a qualitative perspective of when the best time for us to raise prices and how to set up a process of revisiting pricing multiple times a year.
Ryan Steffen
Board Member,
NorthField Precision Instruments
SJ Performance did a great job at finding and implementing changes within our sales group to help us grow the business even faster and with more success. They have extensive knowledge and experiences to share and take the time to work with the entire staff from the Manager to each Rep which helped them all understand and see a unified direction for the team going forward.
Don Hobbs
Corporate Marketing &
Business Development Director
GFS Chemicals
In working with Stephane, I have noticed that I have a greater capacity at work to deal with challenging situations along with a greater perspective. Stephane has consistently been my advocate and mentor, challenging me to create and maintain a vision, not only for my products and company, but also for myself.
Marie Terrill
Director, Product Management,
Persyst
READY TO EXPLORE WHAT'S POSSIBLE?
Let's discuss you goals, team, and priorities
Whether you're looking for strategic advisory support or a compelling speaker for your next event.
I'd welcome the conversation
